Online Booking Adoption To Skyrocket In The Upcoming Years?

Missing medical appointments can cause serious harm on revenue, clinic reputations, and employee productivity. There are possible fixes to this such as re-calling patients, but this unfortunately takes a lot of time and medical office assistants are usually swamped with daily tasks and challenges. An Online Booking Application can offer a simple, effective, and an easy to implement solution for improving customer retention and satisfaction while reducing the amount of missed phone appointments.

The biggest telltale sign of skyrocketing Online Booking Adoption is from a recent study by Accenture, a multinational professional services company. The study from Accenture expects 66% of US health systems offer online self-booking and 64% of patients will book appointments digitally. Similarly, they predict online booking software to deliver around $3.2 billion in value and a competitive boost for health systems in the coming years (Accenture, 2017).

Furthermore, a study by Reports Intellect, predicts over the next five years the Appointment Scheduling Software (Online Booking Software) market will register a 15.1% CAGR in terms of revenue, the global market size will reach US$ 360 million by 2024, from US$ 160 million in 2019 (Reports Intellect, 2019).

This trend is not just for the healthcare industry, as more and more sectors are recognizing how powerful and beneficial Online Booking Software can be for solving their pain points. From family practices to dental offices, Online Booking Software is helpful for them to achieve their goals. Expect to see more health systems adopt online booking for the years to come, and if you yourself don’t currently have one, contact us to see how our Book App can match the needs for your clinic.



Accenture. (2017). Patient Engagement: Digital self-scheduling set to explode in healthcare over the next five years.

Reports Intellect, R. (2019, March). Global appointment scheduling software market growth (Status and outlook) 2019-2024.